AIGA’s Artist Video Series: Paula Scher
Reading about designers can be moving. Seeing their work can be inspiring and, at times, provoke us to action. Hillman Curtis, in his video series, allows us to experience leading designers through sound and motion, uncovering what it is about them that inspires him. Watch Paula Scher‘s video.
The tag “rock star” is recklessly applied to everyone from bloggers to biochemists, but in Paula Scher’s case it couldn’t be more appropriate. As a rock star designer, she’s cooked up everything from Boston album covers to Elvis Costello posters, pausing somewhere in between to trash the ubiquitous visual authoritarianism of Helvetica. She’s also created some of design’s most iconic images, like the Citibank logo. She is a partner in the renowned design firm Pentagram, and in 2001 received the distinguished AIGA medal.
As a fine artist, Scher has also become increasingly well known for her microscopically detailed map paintings, densely latticed with hand-lettered text, that evoke not only place but the varied political, historical and cultural meanings (and preconceptions) brought to the world by the viewer.