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Listen to Daniel Brown’s “Eight Principles of Information Architecture” talk at IA Summit 2010

Daniel Brown talks about eight principles of information architecture that influence the rules and frameworks that govern the experience, why each is important, and why they are immutable […]

Is there any theoretical framework information architects can use to inform their design decisions? Perhaps our field is too young to have a mature theory, but that doesn’t mean that there isn’t a set of immutable principles that give us a sense of quality in IA. Daniel Brown talks about eight principles of information architecture that influence the rules and frameworks that govern the experience, why each is important, and why they are immutable. After sharing examples of each principle, he concludes with a rationale for a comprehensive theory of IA, exploring why every designer needs to have their own set of design principles.

Eight Principles of Information Architecture

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About Daniel Brown

Since 1994, Daniel Brown focused on digital product discovery and definition, user research, information architecture, content strategy and interaction design for content-heavy sites and complex web applications. He’s worked on teams large and small to perfect collaboration and productivity. In 2006, Dan co-founded EightShapes with Nathan Curtis to serve clients in healthcare, education, not-for-profit, and high-tech.

via IA Summit 10 – Day 2 – Boxes and Arrows: The design behind the design.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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