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Exploring Brazil at Shanghai World Expo

BBC’s Mishal Husain visited the Brazilian pavilion at Shanghai World Expo to find out how it brings samba, soccer and the spirit of Ipanema to China.

China is celebrating the opening ceremony of the Shanghai World Expo, a celebration of global culture, drawing exhibits from all over the world in specially designed pavilions.

The Expo has reportedly cost more than the Beijing Olympics, and 70 million people are expected to visit over the next six months.

It is the first time a developing country has hosted the Expo, described as the Olympic Games of the economy, science and technology.

BBC’s Mishal Husain visited the Brazilian pavilion to find out how it brings samba, soccer and the spirit of Ipanema to China:

via BBC News – Exploring Brazil at China’s World Expo.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Director of Design Strategy at SAP.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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