Listen to “Design In Asia with Autodesk” talk at Johnny Holland

Douglas Wang and I recently chatted with Daniel Szuc about design in China today, skills a designer should possess, and challenges and opportunities in working as a designer in Asia:

“Let’s face it, good design costs money and because cost is still the differentiator for a lot of the markets, there is a resistance for design to penetrate in those markets.


There is not a lot of critical thinking that is simulated in design education. I think that is a big challenge for the design education moving forward in China. The other skill I see as important is definitely a sense of empathy…if you’re talking about user centered design you need to be able to put yourself in somebody else’s shoes… more important than all of these would that of communication.”

via » Radio Johnny: Design In Asia with Autodesk Shanghai Johnny Holland – It’s all about interaction » Blog Archive.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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