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[EVENT] IxDA Shanghai presents “Metaphor Brainstorming” Workshop with Chauncey Wilson: JANUARY 21ST, 2010, 6:30PM

Metaphor brainstorming is most useful during the early stages of design for developing conceptual models, generating requirements, and early user interface design where you are specifying the relationship between features and specific user interface metaphors. In this workshop, Chauncey Wilson will:

1. Describe the metaphor brainstorming process;
2. Explain how take the output and convert that into requirements and design concepts;

Metaphor brainstorming is a powerful ideation and conceptual design technique for generating underlying metaphors, requirements, features, and attributes for new and existing products. Metaphor brainstorming begins with traditional brainstorming of high-level metaphors. These metaphors are then deconstructed into their components and attributes. Finally, the items from the deconstruction are mapped to potential features, requirements, or attributes of the new product.

Metaphor brainstorming is most useful during the early stages of design for developing conceptual models, generating requirements, and early user interface design where you are specifying the relationship between features and specific user interface metaphors.

In this workshop, Chauncey Wilson will:

  1. Describe the metaphor brainstorming process;
  2. Explain how take the output and convert that into requirements and design concepts;

When?
January 21st, 2010 6:30PM

Where?
Autodesk
399, Pu Dian Road, Pudong New District, Shanghai, 200122, P.R. China
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Chauncey Wilson | Autodesk, Inc.
Senior User Researcher at Autodesk in Waltham and an adjunct professor in the Human Factors in Information Design graduate program at Bentley University, Chauncey Wilson has more than 25 years in the field as a usability engineer, usability manager, user researcher, and development manager. Chauncey has presented at CHI, UPA, HFES, APA, and STC conferences and has co-authored chapters in the 1997 Handbook of HCI, and Cost-Justifying Usability, Second Edition: An Update for the Internet Age, Second Edition.

Chauncey recently edited a book for web designers due out later this fall, and just published User Experience Re-Mastered: Your Guide to Getting the Right Design. He also wrote “The Well-Tempered Practitioner” column for the ACM CHI publication Interactions during 2006 and 2007, collaborated on the UPA Code of Conduct, and is co-editor of the Methods sections of the UPA Body of Knowledge (BoK).

In addition to his usability and design work, Chauncey is also a serious amateur chef, gadgeteer, bookophile, and photographer.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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