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Advertising in China: Adversiting Age comments on China International Ad Festival

When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning, he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a city the size of New York that remains largely unknown to Westerners. And the sprawling metropolis was a dramatic example of the wide open market for retailers and agencies that China has become/ Ad Age Asia Editor Normandy Madden was on hand to record Belgiovane’;s startled impressions of the world’s new wild west of advertising […]

When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning, he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a city the size of New York that remains largely unknown to Westerners. And the sprawling metropolis was a dramatic example of the wide open market for retailers and agencies that China has become. Ad Age Asia Editor Normandy Madden was on hand to record Belgiovane’s startled impressions of the world’s new wild west of advertising.

via Report From the China International Ad Festival – Advertising Age – Video.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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