As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception. How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
Luke Wroblewski is an internationally recognized product design leader who has designed or contributed to software used by more than 700 million people worldwide. He is currently Chief Design Architect (VP) at Yahoo! Inc. where he works on forward-looking integrated customer experiences on the Web, mobile, TV, and beyond. Luke is the author of two popular Web design books: Web Form Design (2008) and Site-Seeing: A Visual Approach to Web Usability (2002). He also publishes Functioning Form, a leading online publication for interaction designers. Luke is consistently a top-rated speaker at conferences and companies around the world, and is a co-founder and former Board member of the Interaction Design Association (IxDA).