Gaming in China: online gaming exports exceeded 70 million US Dollars in 2008

In 2008, over 30 types of China’s online games were exported to overseas markets, which covered over 20 countries and regions such as North America, Europe, Japan and Southeast Asia. The total value of online gaming exports reached 71.78 million USD, an increase of 30.5 percent year-on-year. Revenue from overseas markets has become a new profit growth point for China’s online gaming enterprises, according to the Chinese Ministry of Culture.

While China’s online gaming exports in 2008 mainly stemmed from several enterprises, the top five of which had a market share of 94.3 percent.

Perfect World Company took first position, recorded 209 million yuan (30 million US dollars) in exports and had a market share of 30.5 percent. NetDragon Websoft Incorporation ranked second, recorded 131 million yuan (nearly 20 million US dollars) and had a market share of 21.9 percent. Kingsoft Software Corporation ranked third, recorded 92.40 million yuan and had 15.5 percent; 9you.com ranked fourth, recorded 87 million yuan and had 14.6 percent; Shanda Interactive Entertainment Limited (SNDA) ranked fifth, recorded 43.40 million yuan and had 7.3 percent.

Southeast Asia was China’s largest online gaming export market and accounted for 51.2 percent of the total, followed by Europe and North America, which together accounted for 28.3 percent. Japan and South Korea together accounted for 14.4 percent, and other markets including Africa and Australasia accounted for around 6.1 percent.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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