AIGA’s Artist Video Series: Stefan Sagmeister

Reading about designers can be moving. Seeing their work can be inspiring and, at times, provoke us to action. Hillman Curtis, in his video series, allows us to leading designers through sound and motion, uncovering what it is about them that inspires him. Watch Stefan Sagmeister video.

Stefan Sagmeister is no mere commercial gun for hire. Sure, he’s created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.

While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his . A genuine maverick, Sagmeister achieved notoriety in the 1990s as the who self-harmed in the name of craft: He created a poster a speaking engagement by carving the salient details onto his torso.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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