AIGA’s Artist Video Series: Stefan Sagmeister
Reading about designers can be moving. Seeing their work can be inspiring and, at times, provoke us to action. Hillman Curtis, in his video series, allows us to experience leading designers through sound and motion, uncovering what it is about them that inspires him. Watch Stefan Sagmeister video.
Stefan Sagmeister is no mere commercial gun for hire. Sure, he’s created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.