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Watch Gordon Brown’s “Wiring a web for global good” talk at TED

“We’re at a unique moment in history”, says UK Prime Minister Gordon Brown: we can use today’s interconnectedness to develop our shared global ethic — and work together to confront the challenges of poverty, security, climate change and the economy […]

“We’re at a unique moment in history”, says UK Prime Minister Gordon Brown: we can use today’s interconnectedness to develop our shared global ethic — and work together to confront the challenges of poverty, security, climate change and the economy.

UK Prime Minister Gordon Brown is one of the world’s most experienced political leaders, with a deep understanding of the global economy based on 10 years’ experience as Great Britain’s Chancellor of the Exchequer. He has been a key architect of the G8’s agreements on poverty and climate change, and has provided a passionate voice to encourage the developed world to aid struggling African countries.  He is an advocate of global solutions for global problems — through both the reinvention of international institution and the advancement of a global ethics.

Mr. Brown has promoted technology as a tool for economic (and environmental) recovery. With his charge to “count the carbon and the pennies,” research on electric cars and residential energy efficiency are slated to become a major part of the UK’s recovery plan. He has pushed for universal broadband and a general increase in spending on science. He has also sought to use new communication tools like Twitter and YouTube as a means to communicate government policy.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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