Watch “Master’s of Design 2008” video from Fast Company

A Dutch superstar, an unyielding architect, a force for good, a style soothsayer, a digital visionary and 71 perfect products. That’s what you’ll find on Fast Company‘s fifth annual report on the intersection of business and design.

Leading designers share their thoughts on creativity and the importance of design in the world today. Portions of this video were shot with the Flip camera, courtesy of SmartDesign.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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