Listen to Dan Brown’s “Designing Rules: The Engine of User Experience” talk at IA Summit 2009

Dan Brown
Dan Brown

Rules provide an underlying structure that governs the experience: what is displayed, when it’s displayed, and how it responds to user actions. The depth of systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. Information architects must consider the rules that govern these objects and their appearance, display, and response to users.

Co-founder and principal at EightShapes, Dan Brown lays the groundwork for how we think and talk about this aspect of our work and provides a rationale for why thinking about rules is important. He distinguishes good rules from bad and offers a framework for designing rules and documenting them.

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This session was recorded on the first day of the IA Summit 2009. Download all sessions individually here, or get them all with the Boxes and Arrows iTunes feed.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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