Renny Gleeson’s “Busted! The sneaky moves of anti-social smartphone users” talk at TED

In this funny (and actually poignant) 3-minute talk, social strategist Renny Gleeson breaks down our always-on social world — where the experience we’re having right now is less interesting than what we’ll tweet about it later.

Renny Gleeson began his career as a game developer, but quickly moved to advertising at Saatchi & Saatchi‘s digital arm. From there, he crossed over to dEliA*s before he was recruited by the NBA, where he led their marketing team and created online platforms for their major sponsors.

Currently, Renny is the Global Digital Strategies Director for Wieden+Kennedy, a cutting-edge advertising agency handling clients such as Nike, Nokia and Target. He also writes a blog, ouroboros, on new media. Many brands remain cautious about their online presence in the face of alien ad space, but as Renny says, “If you don’t play, you’re out of the game.”

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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