Gaming in China: Netease wins 3-year license for World of Warcraft

Chinese online game vendor Netease Inc announced that it has got the license to run Activision Blizzard Entertainment blockbuster video game World of Warcraft in China for the next three years.

That has put an end to the effort of The9 Inc, the Shanghai-based online game operator, to extend its original contract to operate the game in a country that has the world’s largest internet market.

Netease said in a statement that the company has reached a three-year agreement with the US game company to run the online version of ‘World of Warcraft’, starting June when Activision Blizzard’s contract with The9 Inc expires.

The9 Inc generated about 90 percent of its revenue from the game last year.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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