Tim Brown’s “The powerful link between creativity and play” talk at TED

At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play — with many examples you can try at home (and one that maybe you shouldn’t).

Tim Brown is the CEO of Ideo, a design firm founded by David Kelley in 1991. Brown carries forward Ideo’s mission of fusing design, business, and social studies to come up with deeply researched, deeply understood designs and ideas. Ideo is the kind of firm that companies turn to when they want a top-down rethink of a business or product — from fast food conglomerates to high tech startups, hospitals to universities. Ideo has designed and prototyped everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan (IDEO designed those famous see-through dressing rooms).

Ideo’s website sandboxes are a fun browse (recommended: Kid & Play, focused on children and fun). And check out the Global Chain Reaction for a sample of how seriously this firm takes play.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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  1. April 16, 2009

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  2. April 16, 2009

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