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Design

Frank Gehry’s “Nice building. Then what?” talk at TED

In a wildly entertaining discussion with Richard Saul Wurman, architect Frank Gehry gives TEDsters his take on the power of failure, his recent buildings, and the all-important “Then what?” factor. Frank Gehry is one of the world’s most influential architects. His designs for the likes of the Guggenheim Museum in Bilbao and the Walt Disney Concert Hall in LA are bold statements that have imposed a new aesthetic of architecture on the world at large, enlivening streetscapes and creating new destinations […]

In a wildly entertaining discussion with Richard Saul Wurman, architect Frank Gehry gives TEDsters his take on the power of failure, his recent buildings, and the all-important “Then what?” factor.

Frank Gehry is one of the world’s most influential architects. His designs for the likes of the Guggenheim Museum in Bilbao and the Walt Disney Concert Hall in LA are bold statements that have imposed a new aesthetic of architecture on the world at large, enlivening streetscapes and creating new destinations. Gehry has extended his vision beyond brick-and-mortar too, collaborating with artists such as Claes Oldenberg and Richard Serra, and designing watches, teapots and a line of jewelry for Tiffany & Co.

Now in his 70s, Gehry refuses to slow down or compromise his fierce vision: He and his team at Gehry Partners are working on a $4 billion development of the Atlantic Yards in Brooklyn, and a spectacular Guggenheim museum in Abu Dhabi, United Arab Emirates, which interprets local architecture traditions into a language all his own. Incorporating local architectural motifs without simply paying lip service to Middle Eastern culture, the building bears all the hallmarks of a classic Gehry design.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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