Robert Fabricant’s “Behavior is our Medium” keynote at IxDA | Interaction ‘09 Conference

Robert Fabricant talks about Interaction Design as a practice beyond just computing technology. He gives examples of Interaction Design as far back as ancient history, all the way to a humanitarian project underway today. He shows that Interaction Design’s primary medium is behavior, extending far past the high technology world into the realm of human behavior and relationships.


Robert Fabricant: “Behavior is our Medium” from Interaction Design Association on Vimeo.

Robert Fabricant is an Executive Creative Director at frog Design where he leads frog’s efforts to expand into new markets. Robert has been with frog since 2001, leading a multidisciplinary creative team in New York in a broad range of initiatives that span product design, interaction design, environments and branded experiences. He has worked with clients such as MTV, GE, Cox Communications, Virgin Mobile, Barnes & Noble, BBC and Nextel and designed user experiences for numerous platforms, including handheld devices, in-car information systems, medical devices, retail environments, networked applications and desktop software.

Prior to frog, Robert led the Research & Development team at Organic where he worked on wireless applications for clients such as Lucent Technologies, Federated and the Museum of the Moving Image. Other work experience includes @radicalmedia, Microsoft Research and Edwin Schlossberg Inc. He is an adjunct professor at NYU’s Interactive Telecommunications Program where he teaches a foundation course in Interaction Design. His interactive work has been featured in ID magazine, Wired magazine, the Wall Street Journal and presented at SIGGRAPH and DUX.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

1 Response

  1. January 27, 2014

    […] creative director at the influential design and innovation company Ideo, Paul Bennett manages to keep his eye on the […]

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