Look Into the Future with Autodesk Labs: Augmented Reality

Long before Autodesk Labs showed augmented reality on AU main stage and in the Discovery Space in the AU Exhibit Hall, Eddy Kuo and Brian Pene had this prototype working for adding 3D computer models to real world scenes at the Customer Briefing Center at One Market in San Francisco.

This is typically made possible by inserting a marker into a scene, viewing the scene with a video camera, and using computer software to replace the marker with an image of the model. As the marker is moved, the computer model is correspondingly moved, and the streaming video is updated. All of this happens in real time.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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