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China Consumer Behavior

China, Socialism & Consumer Behavior: luxury dresses takes up 32% of the total value of the Chinese luxury market

China’s luxury market maintains a growth rate of 20%-30% annually, ranking first in the world. World Luxury Association said that China’s luxury consumption in 2007 (jewelry, dress, leather goods, perfume, excluding private plane and yacht) reached US$8 billion, taking up 18% of the global total. In the luxury market, dress takes up 32% of the total value, perfume and cosmetics 23%, watch and jewelry 20%, ornaments and accessories 19%, home 3% and dinning table decorations 3%…

China’s luxury market maintains a growth rate of 20%-30% annually, ranking first in the world. World Luxury Association said that China’s luxury consumption in 2007 (jewelry, dress, leather goods, perfume, excluding private plane and yacht) reached US$8 billion, taking up 18% of the global total.

In the luxury market, dress takes up 32% of the total value, perfume and cosmetics 23%, watch and jewelry 20%, ornaments and accessories 19%, home 3% and dinning table decorations 3%.

According to statistics of the General Administration of Customs of China, export volume of the top six international clothing brands to China —  LV, Gucci, Dior, Versace, Prada and Fendi — has increased year by year since 2005 and their sales revenue in China is also on the upward trend.

Top Six Luxury Dressing Brands Export to China, 2005-2007
(unit: CNY10,000)

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Source: ResearchInChina

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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