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China Consumer Behavior

China, Socialism & Consumer Behavior: luxury dresses takes up 32% of the total value of the Chinese luxury market

China’s luxury market maintains a growth rate of 20%-30% annually, ranking first in the world. World Luxury Association said that China’s luxury consumption in 2007 (jewelry, dress, leather goods, perfume, excluding private plane and yacht) reached US$8 billion, taking up 18% of the global total. In the luxury market, dress takes up 32% of the total value, perfume and cosmetics 23%, watch and jewelry 20%, ornaments and accessories 19%, home 3% and dinning table decorations 3%…

China’s luxury market maintains a growth rate of 20%-30% annually, ranking first in the world. World Luxury Association said that China’s luxury consumption in 2007 (jewelry, dress, leather goods, perfume, excluding private plane and yacht) reached US$8 billion, taking up 18% of the global total.

In the luxury market, dress takes up 32% of the total value, perfume and cosmetics 23%, watch and jewelry 20%, ornaments and accessories 19%, home 3% and dinning table decorations 3%.

According to statistics of the General Administration of Customs of China, export volume of the top six international clothing brands to China —  LV, Gucci, Dior, Versace, Prada and Fendi — has increased year by year since 2005 and their sales revenue in China is also on the upward trend.

Top Six Luxury Dressing Brands Export to China, 2005-2007
(unit: CNY10,000)

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Source: ResearchInChina

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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