Media in China: Chinese film and TV program exports break 300 million US dollars mark
In 2007, China’s total export volume of film and TV programs broke 2.1 billion yuan mark (nearly 310 million US dollars), according to the information from the 2008 China International Film and TV Programs Exhibition held in Beijing recently.
With the rapid development of China’s economy and day-by-day advancement of the China’s international status in recent years, a large number of excellent film and TV programs featuring ‘Chinese characteristics, Chinese style and Chinese manner’ are being exported in succession.
However, industry insiders also point out that the quantity of Chinese film and TV programs truly entering international markets is still limited.
Firstly, the export scale and its share in international market are too small to tally with China’s status as a trade and cultural power.
Secondly, the level of China’s market operating is lower, and China is still on the weak side when confronting the world competition in the film & TV industry.
Zheng Xize, the international affairs director of South-Korea EBS, said “only by producing interesting programs for audiences and adopting advanced marketing means can cultural products be exported and truly enter the international market.”