The first day of the first Autodesk University in China had many senior executive as speakers such as Autodesk’s CEO Carl Bass, Autodesk CTO Jeff Kowalski, Autodesk VP Senior Vice President, Platform Solutions and Emerging Business Amar Hanspal, Autodesk Senior Vice President, Architecture, Engineering and Construction Solutions Jay Bhatt, Autodesk Senior Vice President, Media & Entertainment Marc Petit, Senior Vice President, Manufacturing Solutions Robert “Buzz” Kross, as well as many Autodesk Asia and China executives such as Autodesk Senior Vice President Patrick Williams, Autodesk Global Vice President Chien-Ming Huang, and Vice President of Greater China Aldous Wong.
Autodesk CEO Carl Bass spoke on a wide range of topics including Autodesk and also the global challenges with global warming, resources, and how innovative and sustainable design can be a critical part of solving these challenges. He also spoke about Autodesk’s commitment to China.
The first day of AU China also marked the opening of the Digital Stone Exhibition, a collaboration with four contemporary American artists pushes the definition of innovation. This exhibit, featuring contemporary Western artists Bruce Beasley, Jon Isherwood, Robert Michael Smith, and Kenneth Snelson, demonstrates the fusion of digital technologies of the West with traditional craftsmanship of the East.
As part of Autodesk commitment to improve the user experience of its products, Autodesk China Research & Development Center (ACRD) Product Design Team started recruiting users of Platform Solutions & Emerging Business Solutions (PSEB) and Architecture, Engineering & Construction Solutions (AEC) products for future usability testing and concept design validation sessions during the event.
Note: if you’re based in Shanghai, and you’re interested in helping Autodesk improve the usability of our products by participating of studies, please, let us know.
We’ve had great response at our booth: we’ve met with a lot of customers, asked a lot of questions about their user experience with our products, and had quite a few users signed for studies.