Autodesk University China 2008: First Day

Autodesk University China 2008: Carl Bass
Autodesk University China 2008: Carl Bass,
originally uploaded by Itamar Medeiros

The first day of the first Autodesk University in China had many senior executive as speakers such as Autodesk’s CEO Carl Bass, Autodesk CTO Jeff Kowalski, Autodesk VP Senior Vice President, Platform Solutions and Emerging Business Amar Hanspal, Autodesk Senior Vice President, Architecture, Engineering and Construction Solutions Jay Bhatt, Autodesk Senior Vice President, Media & Entertainment Marc Petit,  Senior Vice President, Manufacturing Solutions Robert “Buzz” Kross, as well as many Autodesk Asia and China executives such as Autodesk Senior Vice President Patrick Williams, Autodesk Global Vice President Chien-Ming Huang, and Vice President of Greater China Aldous Wong.

Autodesk CEO Carl Bass spoke on a wide range of topics including Autodesk and also the global challenges with global warming, resources, and how innovative and sustainable design can be a critical part of solving these challenges. He also spoke about Autodesk’s commitment to China.

The first day of AU China also marked the opening of the Digital Stone Exhibition, a collaboration with four contemporary American artists pushes the definition of innovation. This exhibit, featuring contemporary Western artists Bruce Beasley, Jon Isherwood, Robert Michael Smith, and Kenneth Snelson, demonstrates the fusion of digital technologies of the West with traditional craftsmanship of the East.

Autodesk University China 2008:ACRD Product Design Booth
From left to right: Itamar Medeiros,
Yuki Yu, Maggie Liu,  and Na Hao at the
Product Design booth at AU China 2008,
originally uploaded by Itamar Medeiros

As part of Autodesk commitment to improve the user experience of its products, Autodesk China Research & Development Center (ACRD) Product Design Team started recruiting users of Platform Solutions & Emerging Business Solutions (PSEB) and Architecture, Engineering & Construction Solutions (AEC) products for future usability testing and concept design validation sessions during the event.

Note: if you’re based in Shanghai, and you’re interested in helping Autodesk improve the usability of our products by participating of studies, please, let us know.

We’ve had great response at our booth: we’ve met with a lot of customers, asked a lot of questions about their user experience with our products, and had quite a few users signed for studies.

We also had a number of Autodesk senior staff visiting our booth, like Carl Bass and Jeff Kowalski, Shaan Hurley, and Doug Eberhard.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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