Internet in China: online shoppers spend 2.3 billion U.S. dollars in 1st half of 2008

Online Chinese shoppers spent 16.2 billion yuan (2.3 billion U.S. dollars) in 19 major cities in the first half of 2008, China Internet Network Information Center (CNNIC) said on recently.

The findings were based on a survey carried out in four municipalities directly under the central government — Beijing, Shanghai, Tianjin and Chongqing — and 15 developed cities such as Changchun, Dalian, Nanjing, Hangzhou, Jinan and Guangzhou, among others.

About 8.4 billion yuan (around 1.2 billion U.S. dollars) — more than half of the total — came from male consumers, while 3.1 billion yuan (450 million U.S. dollars) were attributed to students.

The consumer-to-consumer (C2C) site, a subsidiary of online portal in which Yahoo! invested 1 billion U.S. dollars in 2005, was the nation’s dominant Internet retailer. It had an online shopping penetration rate of 81.5 percent. was second with 16.6 percent, followed by Joyo, Amazon’s China subsidiary, with 13.6 percent. Eachnet, owned by Tom Online and eBay, had 8.4 percent, while Tencent’s C2C site was 7.2 percent.

According to the CNNIC, 91 percent of online shoppers who had heard of Taobao had made purchases at the site, while 61.4 percent of those familiar with Joyo had shopped there.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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