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“How to Make Good Design Decisions”, by Dan Saffer

About a year and a half ago, when Dan Saffer — experience design director of Adaptive Path — first started thinking about the material that would eventually become ‘UX Intensive: Interaction Design‘, he wondered what it was that helped designers make those leaps of faith, the great guesses, that we have to make on projects. So he came up with this talk, ‘How to Make Good Design Decisions‘ […]

About a year and a half ago, when Dan Saffer — former experience design director of Adaptive Path and founder of Kicker Studio — first started thinking about the material that would eventually become “UX Intensive: Interaction Design“, he wondered what it was that helped designers make those leaps of faith, the great guesses, that we have to make on projects. So he came up with this talk, “How to Make Good Design Decisions“.

Making Good Design Decisions from Dan Saffer

Dan Saffer was an experience design director for Adaptive Path until 1998. An international speaker and author, his writing on design has appeared in BusinessWeek and many online publications. His acclaimed book Designing for Interaction: Creating Smart Applications and Clever Devices (VOICES) has been called “a bookshelf must-have for anyone thinking of creating new designs” and has been translated into several languages. His new book on interactive gestures will be published by O’Reilly in October 2008.

Dan is a member of the Industrial Designers Society of America (IDSA) and the Interaction Design Association (IxDA). He received his Master of Design in Interaction Design from Carnegie Mellon University.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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