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“An Insurgency of Quality”: Alan Cooper’s Keynote at IxDA | Interaction ’08 Conference

In his keynote at IxDA | Interaction ’08 Conference, Alan Cooper issues a manifesto for revolution, showing us how to take control of an industry careening crazily into confusion, and restore visibility and manageability, along with higher revenue and profit margins, by starting an insurgency of quality […]

In the absence of effective post-industrial age management tools, people plead for speed and innovation, but what they really want is quality. It’s up to us, the interaction designers, to lead the way out of the chaotic world of misdirected, misdesigned, and mismanaged products to a world where high quality and high tech go hand in hand.

In his keynote at IxDA | Interaction ’08 Conference, Alan Cooper issues a manifesto for revolution, showing us how to take control of an industry careening crazily into confusion, and restore visibility and manageability, along with higher revenue and profit margins, by starting an insurgency of quality.

About Alan Cooper

Alan Cooper is a pioneer of the modern computing era. He is credited with creating what many regard as the first serious business software for microcomputers, and his groundbreaking work in software invention and design has influenced a generation of programmers, designers, and business people and helped a generation of users.

For the last 15 years, Alan’s interaction design consultancy, Cooper, has helped companies invent powerful, usable, desirable digital products via his unique methodology, Goal-Directed Design. A cornerstone of this method, Personas has been broadly adopted across the industry. Alan is the author of two industry best-selling books, About Face and The Inmates Are Running the Asylum and is widely known as the “Father of Visual Basic”.

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By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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