Advertising in China: alternative media

Selling/Buying Whatever You Want
Selling/Buying Whatever You Want
credits: Itamar & Fabiane Medeiros

Combine cheap labor costs and cheap electronic appliances and you’ll get a high-tech version of the “sandwich-man“: in the middle of XuJiaHui, the busiest commercial center in downtown Shanghai, it’s common to see young men carrying backpacks, probably containing laptops, attached to 17” LCD displays showing TV spots, as well as some interactive media advertising (mostly animations done in Flash).

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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