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China: Technology, Innovation and the Environment

Since the beginning of its economical opening — when the first 5-year plans were devised in 1979 — China has being growing at an incredible speed, with its GNP numbers jumping from 44 billion dollars to 1.6 trillion dollars in just 20 years. Such growth has pushed the Chinese manufacturing industry into devouring huge amounts of natural resources in a alarming way: in 2004, China — the 8th largest economy in GNP scale — consumed 8% of all the oil, 31% of all the coal, 10% of all the electricity, 30% of all ore, 30% of all steel, 19% of all aluminum, 20% of all the copper and 40% of all cement produced in the world […]

Since the beginning of its economical opening — when the first 5-year plans were devised in 1979 — China has being growing at an incredible speed, with its GNP numbers jumping from 44 billion dollars to 1.6 trillion dollars in just 20 years.

Such growth has pushed the Chinese manufacturing industry into devouring huge amounts of natural resources in a alarming way: in 2004, China — the 8th largest economy in GNP scale — consumed 8% of all the oil, 31% of all the coal, 10% of all the electricity, 30% of all ore, 30% of all steel, 19% of all aluminum, 20% of all the copper and 40% of all cement produced in the world.

Adding such demand for natural resources to low efficiency means of production (the power-generation, steel and chemical industry in China spends 40% more energy in comparison to developed countries) and we get one of the most polluting countries in the planet: according to the World Bank, 6 out of the 10 the most polluted cities in the planet are in China.

Worries about the quality of life of its people — as well as with its the capacity of continuing to grow in a sustainable way — has recently lead the Chinese Central Government to changing its development macro-strategy for the next five years: new initiatives (both state-run and private) of development zones/projects will emphasize on environmental and sustainability issues. Sectors such as Information Technology, financial and tourism will be stimulated, and special incentives will be given to create investments on technology, Innovation and the Environment.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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