Originally from Brazil, I currently live in the Heidelberg Area (Germany), where I work as Director of Design Strategy at SAP and promote User Experience Design as lecturer of Project Management for UX at M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences. Working in the Information Technology industry since 1998, I’ve helped truly global companies in several countries (Argentina, Brazil, China, Germany, India, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During my 7 years in China, I’ve championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai. I hold a MA in Design Practice from Northumbria University (Newcastle, UK), for which I received a Distinction Award for my thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”.
Branding and Corporate Identity are not only a matter of logotypes but the totality of all visuals, language, functionality, etc., that customers will perceive as representative of the company or product. I help new businesses with brand development, website traffic growth, website UI, and advertising revenue.
Design Strategy & Management
As a design manager, I’ve engaged in several activities related to product definition, and design strategy. Currently, I help teams drive Product Design vision of SAP SuccessFactors across our product line, ensuring cohesive product narratives while documenting our strategies with guidelines, and establishing best practices and strategy principles.
Talks & Workshops
I help large and small companies with training and workshops on Creativity & Innovation, Information Design, User Experience, Design Strategy, and Design Thinking.
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What is Information Design?
Information Design is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation of data and information, to make information as effective as possible.