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Watch Jim Kalbach's "Human Factors in Innovation: Designing for Adoption" talk

Watch Jim Kalbach’s “Designing for Adoption” talk

The ultimate goal of innovation is user adoption: we want people to actually use the things we create in a way that impacts their lives. But building the better mouse trap guarantees nothing. In fact, history shows it’s not the whiz-bang of technology but rather human factors that matter in the end. In this talk, Jim will look at some specific design-related considerations in successful innovation […]