Watch Jared Spool’s “Using the Kano Model to Build Delightful UX” talk

I had the privilege of meeting Jared Spool way back in 2009 during UPA’s User Friendly conference in Shanghai, and since then I have been intrigued by his work. Here is an oldie-but-goodie talk he did on building a winning UX Strategy from the Kano Model at the Delight Conference.

The key points are:

  • Prune features to avoid experience rot
  • Diligently scour the experience for missed expectations
  • Use pleasure, flow, and meaning to identify possible delighters
  • Remember delighters become basic expectations
  • Innovate with baby steps to the aspirational experience

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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