Milton Glaser on Creativity
Milton Glaser’s work is easy to spot in a lineup — it’s simple, direct and clear, while leaping over conceptual boundaries, so that his work connects directly to the viewer like a happy virus. His best-known work may be the I [heart] N Y logo — an image so ubiquitous, it’s hard to believe there was a time when it didn’t exist.
Glaser’s other well-known work includes a cache of posters that defined the style of the ’60s and early ’70s, and numerous logos, including such instantly familiar identities as Barron’s and the Brooklyn Brewery. He is a co-founder of New York magazine and helped set that magazine’s honest and irreverent tone.