Don Norman’s “The three ways that good design makes you happy” talk at TED

In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

Don Norman is an anthropologist of modern life, studying the way we humans interact with our designed world. Though he has a slight reputation as a grumpy critic, his work is generous and insightful — he wants nothing less than to close the gap between products and their users. If you’ve ever fought with an automatic faucet in an airport bathroom, or wondered which button to press in the anonymous row on top of your printer, it’s good to know that Norman is in your corner. He’s the author of a raft of books on design and the way we humans interact with it, including the classic The Design of Everyday Things. His next book, says his website, will be about sociable design.

Norman began his career as an academic, working in psychology and then cognitive science at UCSD. In the mid-’90s, he joined Apple and ended up in their Advanced Technology Group, and later worked for HP, before returning to university life. He’s now the co-director of an innovative combined MBA and MEM program (called MMM) at Northwestern University. He’s also a cofounder of the usability consultancy Nielsen Norman Group.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

1 Response

  1. February 17, 2013

    […] 1: Social media video Don Norman’s “The three ways that good design makes you happy” talk at TED He sent the first text message 20 years ago, and forever changed the world Another game of thrones […]

Leave a Reply